GIULIA

SERVICES: BRANDING, creative direction, tagline, packaging, COLLATERAL ITEMS.

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a personal project I created for a unique natural cosmetics BRANDy for young women.

In this personal project, the main focus was to create an identity that celebrates self-expression and promotes self-love. The key goals were to convey elegance, uniqueness, and the freedom to be oneself.

The dijon color was thoughtfully selected to symbolize the joyous spirit of self-expression. The brand mark beautifully captures the harmonious relationship between the body and soul, while the delicate flower at the center represents the brand's dedication to using natural ingredients.

The tagline, "Your inner beauty glows and shines through your skin," warmly reminds us that our true beauty emanates from within and inspires others.

Through these elements, the brand identity takes on a friendly and uplifting tone, encouraging everyone to embrace their individuality and radiate their own unique beauty.