ZOZA
SERVICES: BRANDING, CREATIVE DIRECTION, TAGLINE, PACKAGING, COLLATERAL ITEMS.
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A PERSONAL PROJECT I CREATED FOR A YOUNG FASHION BRAND. THE BRAND EMBODIES YOUTHFUL electric ENERGY, CELEBRATING INDIVIDUALITY AND BOLD SELF-EXPRESSION.
The vibrant and captivating color of Royal Electric Blue was thoughtfully chosen to represent the brand's adventurous and free-spirited nature. It symbolizes the brand's commitment to breaking boundaries and embracing unique fashion choices.
The brand mark of ZOZA features a refined and unique symbol carefully crafted to evoke a sense of sophistication and femininity, capturing the essence of the brand's youthful fashion style.
The symbol adds an air of exclusivity and allure to the overall design.
The logo font chosen is a bold serif font, exuding confidence and elegance. This bold serif font strikes a balance between classic appeal and contemporary aesthetics, representing the brand's fusion of timeless and modern fashion elements.
Adding a touch of playfulness, two dots are artfully positioned beneath the name. This creative detail infuses the design with a sense of curiosity and invites exploration.
The iconic 'O' holds a special and unexpected place in the ZOZA brand, as it diverges from the traditional expectation of a symbol corresponding to the initial letter. Serving as a focal point that captures attention, it represents the brand's unique identity and vision, becoming a symbol of individuality and self-expression. With its captivating presence, the 'O' embodies the essence of ZOZA, drawing people into the world of fashion and empowering them to embrace their personal style. Its inclusion as a non-conventional symbol adds an element of surprise and intrigue, setting ZOZA apart and reflecting its innovative approach to fashion.
In addition to the primary logo, the iconic O and the dots, an extra fashionable symbol has been created to enhance the brand's visual identity and provide versatility. This additional symbol encapsulates the boldness and youthful spirit of ZOZA's style, adding depth and variety to the brand's visual assets.
HONOR YOUR STYLE, DEFINE YOUR WORLD /
HONOR YOUR STYLE, DEFINE YOUR WORLD /
HONOR YOUR STYLE, DEFINE YOUR WORLD / HONOR YOUR STYLE, DEFINE YOUR WORLD /
The tagline "Honor your style, define your world" resonates with a powerful message that encourages individuals to embrace their personal style and boldly shape the world around them. By doing so, you create a space that reflects your true essence and sets you apart. Embracing your style empowers you to define your own narrative, leaving an indelible mark on the world and inspiring others to do the same. It is a call to confidently step into your own fashion journey and make a lasting impact, as you honor your style and fearlessly define your world.
